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Niche vs Mass audience movies


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 Niche audience movie:

  1. I, Daniel Blake 

  2. Production companies such as wild bunch, BBC films, Why Not productions 

  3. Release date:  2016 

  4. Ken loach 

  5. No star power: Dave Johns as Daniel Blake. Hayley Squires as Katie Morgan.

  6. Social realism 

  7. UK production country 

  8. 1h 40m 

  9. The target audience for ‘I, Daniel Blake’ is older people around age 16+. It’s quite a mature topic that young people may not understand or know the importance of. The target audience would be older teenagers and adults, especially the lower class people, because they can understand and relate to this on a specific level and know what the topic of what the films is about based upon it being centred around class, money and politics. A higher class would be based upon the political aspects, unlike lower class who relate to it and search for self-identity (Blumlier and Katz). 

  10. Daniel Blake (Dave Johns) is a 59-year-old widowed carpenter who must rely on welfare after a recent heart attack leaves him unable to work. Despite his doctor's diagnosis, British authorities deny Blake's benefits and tell him to return to his job. As Daniel navigates his way through an agonizing appeal process, he begins to develop a strong bond with a destitute, single mother (Hayley Squires) who's struggling to take care of her two children.

  11. 15.8 million USD

  12. Unknown budget


Mass audience movie : 


  1. Titanic 

  2. Production companies of 20th century studios, Lightstorm entertainment, paramount pictures. 

  3. January 8, 1998

  4. James Cameron 

  5. Star power: Leonardo dicaprio, Kate Winslet, Billy Zane. 

  6. Genres such as romance, Drama, disaster… 

  7. Mexico 

  8. 2 hours and 40 minutes

  9. The Movie 'Titanic' is a movie which is intended for both genders from the age of 13 and older considering it is PG/M rated

  10. James Cameron's "Titanic" is an epic, action-packed romance set against the ill-fated maiden voyage of the R.M.S. Titanic; the pride and joy of the White Star Line and, at the time, the largest moving object ever built. She was the most luxurious liner of her era -- the "ship of dreams" -- which ultimately carried over 1,500 people to their death in the ice cold waters of the North Atlantic in the early hours of April 15, 1912.

  11. 2.195 billion USD

  12. 200 million USD
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